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Unsync | Tokyo Fashion Magazine

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Unsync focuses on fashion and subculture, mainly in Tokyo, delivering highly original and unique content.

FASHION

Iconic “Lee 101,” Born in 1925, Marks Its 101st Year in 2026

2026.02.11 kulazooo

Yosuke Kubozuka and Airu Kubozuka Appointed as Ambassadors for “Lee 101 101st Anniversary” Founded in the United States in 1889, Lee introduced the style number “101” in 1925.In 2026, Lee 101 reaches a major milestone—its 101st anniversary since its debut. To commemorate this landmark year, the “Lee 101 101st ANNIVERSARY” collection will be released on…

FASHION

HOKA Unveils the “STEALTH/TECH COLLECTION”

2026.02.11 kulazooo

Renowned for its exceptional cushioning and comfort powered by proprietary technologies, HOKA has earned strong support not only from runners but also from a broad audience leading active lifestyles.For the S26 season, the STEALTH/TECH COLLECTION reimagines three iconic models—SPEEDGOAT 2, MAFATE SPEED 2, and BONDI 7—through a fresh perspective. Minimal and refined color palettes are…

MUSIC

PROCYON Set to Perform Live at HELUVA LOUNGE in Kobe on February 1

2026.01.31 kulazooo

PROCYON will take the stage at HELUVA LOUNGE in Kobe on February 1. Sharing the bill are a diverse lineup of acts including nagako (pile of hex), Calme Adiction, and WE, each bringing a distinct musical identity to the night. Influenced by artists such as Tame Impala, PROCYON’s sound is marked by a natural coexistence…

FASHION

F/CE. and WILD THINGS Launch Their Second Collaboration

2026.01.29 kulazooo

For the 26SS season, F/CE. has unveiled its second collaboration with American outdoor brand WILD THINGS. As with the previous release, the collection is presented under the “Impression by F/CE.” line—a series that explores the intersection of function and sensibility through the idea of “impressions,” the traces and marks left on clothing over time.Drawing on…

FASHION

The Iconic “BONDI 7” That Expanded HOKA’s Presence Into the Fashion Scene Returns on January 30

2026.01.29 kulazooo

HOKA® (a division of Deckers Brands / NYSE: DECK), known for pursuing exceptional comfort through proprietary technology, is bringing back the highly cushioned running shoe BONDI 7, first introduced in 2020. Faithful to the original design, the model returns as a lifestyle silhouette.The release is set for Friday, January 30, 2026, and will be available…

FASHION

JUSTIN DAVIS Unveils the “SWEET FACTORY” Valentine’s Day Collection

2026.01.26 kulazooo

Centered around delicate details and small-scale motifs, the jewelry collection “SWEET FACTORY” presents an understated yet refined aesthetic. Iconic symbols such as stars and moons are balanced lightly, without relying on excessive ornamentation. Designed to blend naturally into everyday wear, each piece adds a quiet accent to styling. Suitable both as a gift and for…

ART / DESIGN

HIGHTIDE STORE NEW YORK CITY, a New Overseas Location, Opened on Friday, December 19, 2025

2026.01.22 kulazooo

HIGHTIDE USA INC., the U.S. subsidiary of Japanese stationery and lifestyle goods manufacturer HIGHTIDE Co., Ltd., opened HIGHTIDE STORE NEW YORK CITY on December 19, 2025, at LaGuardia Place in Greenwich Village, New York. A Place That Connects Everyday Tools and People, Japanese Culture and America Centered around new stationery, HIGHTIDE STORE NEW YORK CITY…

FASHION

RUSSELL ATHLETIC x BerBerJin Launch Their First Collaboration

2026.01.17 kulazooo

RUSSELL ATHLETIC, known worldwide as the first brand to create the prototype of the sweatshirt, is releasing its first-ever collaboration with Harajuku vintage shop BerBerJin. Four unique items will drop on Saturday, January 17. For this collaboration, a variety of RUSSELL ATHLETIC’s signature sweatshirt fabrics are used as the base, each with distinct characteristics:  –…

FASHION

Oakley Launches the AURA Collection

2026.01.17 Unsync_PRESS

Just in time for the peak of the winter sports season, Oakley unveils its latest AURA Collection.This collection shines a spotlight on the indomitable spirit of fearless athletes who continue to push themselves behind the podium. Designed to bring out peak performance, the collection draws inspiration from the “electric energy” of standing at the pinnacle…

FASHION

F/CE. Debuts Its First Silver Jewelry Collection

2025.12.23 kulazooo

F/CE. designers shared landscape photographs taken during their stay in Belgium, along with the 2026 S/S collection theme, “WHIPLASH – Nature in Motion, Structure in Silence,” with Austin McMahon, designer of MAPLE. Drawing inspiration from these images, he created three special jewelry pieces exclusively for F/CE. The designs, where curves meet structure and stillness intersects…

HOKA Lee shoe

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